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Main Street Trade Area Analysis

929 Postal Codes Were Collected on Main Street over 8 Days in June 2018.

These postal codes were analyzed to determine where the majority of people who shop on Main Street come from.  The trade area was defined as the geographical area that included 80% of the postal codes collected.   Once defined, the demographic and shopping characteristics of its residents were analyzed.

Schomberg's Trade Area has an immense population of 204,774, which is expected to grow to 256,864 by 2028

The Trade Area includes all of King Township, and extends north to Highway 89, west past Bolton and Palgrave, south to Vaughan and east into Aurora and Newmarket. It wncompasses several urban centres, such as Bradford West Gwillimbury, Vaughan, Bolton, Aurora and Newmarket, as well as more rural towns, such as New Tecumseth, Bond Head, Beeton, and the villages in King

Map of Schomberg's Trade Area

The population is dominated by traditional family structure with children at home.

Relative to Total Ontario, Schomberg’s Trade Area has more children 19 and under, and more adults 40 – 54.

It has noticeably fewer adults 60+.

Adults are most likely to be married and not separated.

The population has immense spending power, with total annual spending exceeding $6.7 billion after income tax.

The Trade Area's average annual household income of $154K is 41% more than Ontario average.

54.1% of households earn over $100,000 per year & 13.4% earn more than $200K per year.

Residents in the Trade Area spend an average annually of $103,001 per household after incme tax, + $23,055 versus the Ontario average.

88% of households own their dwelling.

76% live in single detached homes and 7% live in semi-detached homes.

Home ownership typically points to a higher level of demand for home improvement, furniture, appliances, hardware, paint/wallpaper, floor covering, garden centers and other home products and services.

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