Main Street Four Point Approach

A Strong Four Point Approach is in Place

A strong four point approach provides a solid foundation by leveraging assets already in place so that they work together.  There are a number of initiatives currently underway under each of these pillars.

Economic development strengthens the community’s existing economic assets while diversifying its economic base.

Organization establishes consensus and cooperation by building partnerships among the various businesses, community groups and residents that have a stake in the commercial district.

Design means developing a vision to get Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, residents and visitors.

Marketing and promotion takes many forms, but the outcome is a positive image that will rekindle community pride and increase consumer and investor confidence in your commercial district.

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